Cake Beauty

brand visual system

Team

Creative Director: Asia Dizon /Art Director: Ana Martins/ Photographer Maya Fuhr/ Hair Jasmine /MU Julia Telontonio /Wardrobe Cenk/ Props Devin / Videographer Sage Harris/ Graphic Designer/Producer Sarah Carriere

I designed the branding, typography system, colour architecture and art direction principles to ensure long-term cohesion and scalability. This translated seamlessly into branded retailer assets where I crafted the layout hierarchy, and visual storytelling to create a refined, informative experience. I also designed the high level packaging. Every touchpoint was developed as part of a cohesive universe rather than standalone assets.