Cake Beauty
brand visual system
Team
Creative Director: Asia Dizon/ Art Director: Ana Martins/ Photographer: Maya Fuhr/ Hair: Jasmine Merinksy/ MU: Julia Teontonio/ Wardrobe: Cenk Papila/ Props: Devin Jones/ Videographer: Sage Harris/ Producer & GD: Sarah Carriere
I designed the branding, typography system, colour architecture and art direction principles to ensure long-term cohesion and scalability. This translated seamlessly into branded retailer assets where I crafted the layout hierarchy, and visual storytelling to create a refined, informative experience. I also designed the high level packaging. Every touchpoint was developed as part of a cohesive universe rather than standalone assets.