Cake Beauty Haircare was entering the skincare category and wanted to drive awareness of their new product launch by paying special attention to the purposefully small yet curated collection of ‘favorites’.

What we did to increase credibility in the category was to focus on the quality ingredient formulations and the noticeable results they deliver. We drove demand through targeted digital and social ads that highlight the sensorial and playful elements of the collection. The project consisted of packaging design, a sizzle reel, and product photography.

My involvement in the project was strategy, packaging design, and art direction.