Brand Visual Refresh

Team

Client: The Mane Choice Creative Director Asia Dizon Art Director Ana Martins Brand Manager: Michelle Harris Producer: Natalie D'Urbano Photographer: Wade Hudson Hair: Janet Jackson Makeup: Lateisha Grant

I designed the brand guidelines, visual and typography system, colour architecture, UX, and art direction principles to ensure long-term cohesion and scalability. This translated seamlessly into the website, where I directed the UX, UI, layout hierarchy, and visual storytelling to create a refined, intuitive experience aligned with the brand’s positioning. Every touchpoint was developed as part of a unified, considered brand world rather than standalone assets. Deliverables were visual brand guidelines, landing page design, email campaign + workflows, packaging direction, influencer toolkit and motion assets.